Job Summary:

The Marketing Manager will report into the VP of Operations and oversee all aspects of the marketing plan for the Hatch brand over 2 locations, including, but not limited to, pricing and promotional strategies, digital marketing, social media, in-store merchandising and messaging, and in-store and online events.  Hatch is an independently owned medical and adult use cannabis dispensary company.

Duties/Responsibilities:

• Develop and execute all aspects of the marketing plan for the Hatch brand over 2 locations
• Creation of all marketing related content (Social / Email / Text / Web / Traditional)
• Curate and maintain all social media platforms for the Hatch Brand
• Manage Hatch website, blog, and video, including ongoing development of fresh digital content
• Manage Hatch loyalty program
• Conduct ongoing pricing / promotion research and analysis to ensure competitive pricing and promotional strategies
• Develop, evaluate, and manage marketing, pricing, and promotional activities, strategies, and policies across 2 stores, including weekly promotional calendar
• Develop manage and coordinate all in-store collateral and digital content
• Lead / coordinate weekly in-store and online consumer education events to promote the Hatch brand (e.g. Facebook live)
• Negotiate alongside leadership on contracts for services needed to execute a marketing strategy
• Provide input / collaborate on purchasing and merchandising decisions
• Assist in leading and implementing the retail merchandise program (branded merchandise and cannabis accessories)
• Performs other duties as assigned

Required Skills/Abilities

• Excellent verbal and written communication skills
• Strong knowledge/passion for cannabis industry
• Strong knowledge of cannabis paraphernalia and accessories a plus
• Rockstar level social media marketing experience
• Strong knowledge of digital marketing tools
• Solid analytical and tactical problem-solving skills
• Thorough understanding of principles and methods used to promote, display, and sell products and services
• Proficient with Microsoft Office Suite or related software
• Understanding of cannabis regulations and compliance, or willingness to learn

Qualifications:

• Bachelor’s degree in Business, Marketing or relative equivalent experience required
• At least 3 years of experience in a related field
• Cannabis industry experience preferred but not required
• Retail / merchandising experience a plus
• Must be over the age of 21

Benefits Include:

• Highly Competitive salary
• Medical / Dental / Vision benefits
• Company laptop and cell phone reimbursement
• A casual and fun work environment